We are an editorial plaorm and creave studio dedicated to hospitality, events, relaonships, and celebraon culture across Lan America.
We collaborate with people, places, and businesses driven by purpose, creavity, and authencity. Rather than chasing trends or collecng lisngs, we curate meaningful connecons between the visionaries shaping the future of our industry across Lan America and beyond.
Our editorial plaorm is designed to spotlight the stories, ideas, and perspecves that oen go unheard. Through in-depth interviews, curated features, and thoughul conversaons, we create a space where event professionals, venue owners, designers, planners, and creave entrepreneurs can share their experiences, inspire others, and contribute to a richer industry dialogue.
More than a directory, UNICO Love Club is a cultural plaorm. A place to discover remarkable desnaons, exceponal talent, emerging trends, and the diverse voices redefining what meaningful experiences look like in our region.
We also work closely with hospitality and love brands through strategic posioning, brand refinement, and personalized coaching. In an increasingly crowded marketplace, we help businesses uncover what makes them truly disncve and communicate it with clarity, confidence, and purpose.
Our mission is simple: to elevate the people and brands creang unforgetable experiences while championing the creavity, culture, and entrepreneurial spirit that make Lan America one of the most inspiring regions in the world.
Because the most memorable brands aren't the loudest — they're the ones with something meaningful to say.
El
Club
At UNICO Love Club, we believe that extraordinary brands deserve more than visibility — they deserve a voice.
Events Love Ethics
We help independent brands across Latin America earn the recognition they deserve. Through editorial-driven PR, strategic storytelling, and meaningful industry placements, we build the visibility, credibility, and lasting reputation that define industry leaders—from our region to the global stage.
Public Relations
Visibility on its own is not THE goal, we focus on creating cultural relevance that stays.
- Assyah al fehaid, founder -
We start by understanding what a brand is truly made of: its essence, its strengths, and the role it naturally plays within its world.
From there, we define what it should offer, shaping its services with clarity, intention, and alignment to its identity and audience.
We then build a complete brand universe. We translate strategy into visual identity, tone of voice, digital presence, and editorial storytelling so everything feels coherent, elevated, and unmistakably aligned.
Finally, we place the brand where it belongs. Through curated visibility and considered PR direction, we ensure it is seen within the right cultural and industry spaces; not everywhere, but exactly where it matters.
What feels like fleeting visibility today rarely builds brands that last
strategy
&
style
What are we reading
A monthly selection of books exploring love, relationships, intimacy, family, and the sociology of human connection. How culture, history, identity, power, and society shape the ways we choose, build, and experience relationship.
HOW
WE
WORK
A coherent brand universe. We translate strategy into a unified visual and verbal identity. This includes branding systems, website direction, tone of voice, and supporting content such as editorial features, reviews, and storytelling assets. Everything is designed to communicate one clear, consistent message across all touchpoints.
BUILD
What the brand should offer. Once the positioning is clear, we shape the service structure around it. This ensures what a brand offers is aligned with its strengths, audience expectations, and long-term direction, not just market pressure or short-term demand
DEFINE
Recognition through visibility. Finally, we ensure the brand is seen in the right spaces. Through curated exposure, editorial placement, and strategic PR direction, we position the brand within relevant cultural and industry conversations, so it is not only present, but recognized and remembered.
AMPLIFY
What a brand is truly best at, by identifying a brand’s core strength, its real value, not its assumed one. Through strategic diagnosis, we define what it should be known for, who it serves best, and where its true relevance lies within the industry.
CLARIFY
HOW WE
WORK
